Weekly Round-Up

1. Car Bar. Marketer: Telebrands. Pitch: "Get in and out of your car safely with ease." Comments: This is one of two Car Cane followers in this week's round-up. The timing is strange and the rationale escapes me. Emson has been on the charts for 18 weeks and is already everywhere at retail. [ss]
 
2. EZ Lift. Marketer: Tristar. Pitch: "Makes getting in and out of your car easy and hassle free." Comments: This is the other Car Cane follower. It's the same price and even looks the same, so again I am mystified. A duel (let alone a triple duel) with this much of a delay doesn't make sense, especially when the lead player is one of the 'Big Six.' [ss]
 
3. Eggs N More. Marketer: Lenfest. Pitch: "The revolutionary pan that steams and cooks food without an ounce of fat." Comments: Steamed eggs are just strange to me, and I see no reason why someone would want to make four different mini-omelets at the same time. [ss]
 
4. Shiki Emoji Bands. Marketer: Harvest. Pitch: "Double-sided emoji wrist bands that you can wear and share." Comments: With the possible exception of the Rainbow Loom followers, trying to jump on a teen fashion trend hasn't been a winning strategy for DR. [ss]