September 24, 2015

Watering Willy


Something Freudian might be going on

Description: A lawn-watering device
Main Pitch: "A fun character that waters your lawn for you"
Main Offer: $19.99 for one of five characters
Bonus: 2nd one, Pocket Hose Dura Rib (just pay a separate fee)
Marketer: Telebrands
Watch the spot

This is the second phallic Telebrands product in as many weeks (here's the first). Has finding new products gotten so hard (ahem) that DR marketers must go to these lengths (tee hee)? Even the bonus is suggestive! I mean, I'm pretty sure "Dura Rib" is a brand of condom.

OK, so the product is bizarre, but the commercial lets us know the marketer is aware of this and the jokes end up being genuinely funny. Kudos to whoever wrote this. Although the item is unlikely to sell, the spot could go viral ... and there's always Spencer Gifts.

S7 Analysis: This one is all kinds of different, but that's about it.

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