September 24, 2015

Purrfect Pop

Description: A cat toy
Main Pitch: "Makes catnip-infused bubbles for hours of fun"
Main Offer: $19.99 for one with bubble solution
Bonus: Double the offer (just pay a separate fee)
Marketer: Telebrands
Producer: Concepts TV (of course)
Watch the spot

If this concept didn't work for dogs, I don't see why it would work for cats.

S7 Analysis: Toys for pets are like toys for kids in that the S7 criteria don't apply. And neither do the few criteria for kid items I have collected (e.g. 'pester power,' play value). That makes this a project only Telebrands could love: You have to just take the shot.

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