September 01, 2015

How Scientific Is Direct Response Marketing?


In case you missed it, my August Field Report can be read here.

In the report, I explore our scientific approach to marketing and ask some thought-provoking questions.

In other news, as I announced Monday, I am giving a pre-conference workshop in Las Vegas titled "What Every DRTV Professional Should Know." For more information, visit the landing page for the event.

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