September 01, 2015

Bubble Ninja

Description: A bubble maker
Main Pitch: "Make giant 3D bubbles"
Main Offer: $12.99 for one with giant bottle of liquid
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Watch the spot

I can see this one becoming a big hit. Recent category history is very promising (see Wubble Bubble, Juggle Bubbles) and the similarities to a popular app game (Fruit Ninja) can only help matters. As for the commercial, it overdoes the rhyming a bit but follows the H-M format closely enough to do well. In other words, this one has all the elements. Seasonality (and it is late in that season) is the only potential drawback.

While the S7 criteria don't apply, this one certainly hits the two criteria I consider when evaluating kid items: It has a lot of the "wow" that generates pester power and tons of play value.

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