August 27, 2015

Shake N Peel

Description: An egg peeler
Main Pitch: "Peel eggs in seconds -- quick and easy"
Main Offer: $10 for one with recipe guide
Bonus: 2nd one and guide (just pay P&H), Super Slicer (free)
Marketer: Ontel
Watch the spot

Not a very credible pitch, and the timing is wrong, too. Eggstractor, a product with a much cooler demo, is still on TV and on the shelf.

S7 Analysis: Using the hindsight of a hit that's currently on the air, I conclude this one meets all of the criteria. If only the opportunity weren't already taken.

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