Description: A caddy for pot lids
Main Pitch: "Gives you two places to rest your lid ... [and] catches all the drippings"
Main Offer: $10 for one large, one small in black or red
Bonus: Double the offer (just pay P&H), Gripper (free)
Watch the spot
This is a useful product that should be in every home. The challenge: Getting people excited enough about it to buy off TV. It's a high bar and some products will never hit it, no matter how great the creative. There are also built-in disincentives, such as processing and handling charges. In other words, this might sell well for $5 on a clip strip in the pots-and-pans department, but it's probably not for DRTV.