July 01, 2015

Weekly Round-Up

  1. Finishing Touch Freedom. Starring: Anastasia Ashley (pro surfer). Marketer: IdeaVillage. Pitch: "Instant and painless hair removal -- anytime, anywhere." Comments: Yet another line extension of the 13-year-old brand and an apparent 'drive to Wal-Mart' campaign. [ss]
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  3. Dough Genie. Starring: Cathy Mitchell. Marketer: Lenfest. Pitch: "The amazing dough preparation station that eliminates mess and puts the fun back in baking." Comments: Seems like this would only appeal to a segment of a segment. Easy baking (e.g. Perfect Brownie) is all that has really worked, and pie items have had no success on DRTV in general. [ss]
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  5. Stand N' Type. Pitch: "Get off your seat and back on your feet." Comments: I'm going to go out on a limb here and say that the people who buy products with names like "Ab Lounge" (lounge around and get a six pack!) or those electro-stimulation ab belts aren't going to be interested in standing while they use their computers. [ss]

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