May 07, 2015

Viewer Helper

Description: A free-standing magnifier
Main Pitch: "Guaranteed to enlarge any object up to three times"
Main Offer: $14.99 for one
Bonus: Mini wallet magnifier
Marketer: Hampton
Producer: Concepts
Watch the spot

This is essentially Spark Innovator's Page Brite (a 2010 True Top Spender) with a stand. The bonus is also a previous hit: Telebrands' OWL from 2005. Combining and bringing back two successful items should be a recipe for success. At the very least, it's worth the shot.

S7 Analysis: Based on past history alone, this one meets the criteria. The stand makes it less portable and, perhaps, less needed as a result, but that's a minor issue.

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