Description: Exfoliating boots
Main Pitch: "Magically removes calluses, corns and cracked, dry skin right before your eyes"
Main Offer: $10 for a pair
Bonus: 2nd pair (just pay P&H)
Marketer: Tristar
Watch the spot
This concept has been tried at least once before (see 30 Minute Foot Repair). I never liked the perceived value because it always looks like a pair of plastic bags. More to the point, the timing is off for a foot product given the ASOTV section of every store is dominated by power pedicure devices right now. There's only room for one -- even if the one is a crazy duel.
S7 Analysis: As indicated above, the problems here will be with the needed and uncrowded criteria. The latter (too much on the shelf at retail) will impact the former.
