April 06, 2015

March Madness, DRTV Madness & How to Make $1 Billion

My latest piece for the ERA blog is now live. Last month, I was asked to find a way to connect March Madness and DRTV. This article is the result. Click here to read it now.

Shameless Self-Promotion Update: I am now four for four. My last report for the ERA blog ("The Rise of 'Feeders' in Direct Response Television") was No. 1 yet again, leading the top five blog posts for March.

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