Description: A bank for kids
Main Pitch: "The new, fun way to get kids excited about saving money"
Main Offer: $14.99 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Watch the spot
As far as I know, Telebrands has the only hit in this category: Easy Money in 1996. That there hasn't been another hit since then is probably telling.
S7 Analysis: N/A. Looking at my list of criteria for kids' products, I think this has some magic but limited play value.
