March 10, 2015

Dueling Stockings

Pep Sox

Main Pitch: "The fun, new compression socks that soothe and re-energize"
Main Offer: $10 for one in lace
Bonus: Two more in leopard and flower (just pay a separate fee)
Marketer: Telebrands
Watch the spot

Style Stockings

Main Offer: $10 for one in choice of 4 patterns
Bonus: 2nd one (just pay P&H)
Marketer: Allstar
Previously reviewed on: February 26, 2015 (read it here)

I had seen this too many times for it not to develop into a duel. Everyone seems to be working off the same information these days, so it's often just a matter of time.

In any case, these marketers are equally strong, so if both go to retail I have to wonder yet again if it's worth it. Of course, one creative could work while the other fails. It has happened before.

S7 Analysis: See my previous review.

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