January 27, 2015

Magic Pens

Description: Special markers
Main Pitch: "Transform regular drawings into magical works of art"
Main Offer: 9 color-changing pens, 9 eraser pens, 2 magic pens
Bonus: Magic blow pen & magic stencil pack (free), free shipping
Brand: Wham-O
Marketer: IdeaVillage
Watch it on iSpot.tv

Markers have a lot of play value, but with so many variations on the market, it's hard to make them seem exciting. That is to say, I see no real 'wow' here that could generate the pester power needed to make this one a success.

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