December 11, 2014

Runway Blowout Brush

Description: A hair styling brush
Main Pitch: "Get volume, bounce and healthy shine and salon results at home"
Main Offer: $19.99 for one with 3 large & 3 small brushes plus 6 clips
Bonus: Travel pouch (free)
Starring: Maria McCool
Marketer: Tristar
Watch it on

Women spend a lot of money to get their hair blown out, so if they believe this promise, the project will do well. That said, hair is a 1 in 50 category, so the odds are not in favor of this rolling out.

S7 Analysis: The big challenge with any hair item is: a) creating the perception that the product is needed, and b) fighting for attention in a very crowded category.

No comments:

Post a Comment