December 28, 2014

Hamper Hoops

Description: A basketball hoop for laundry
Main Pitch: "The all-star basketball hoop and hamper"
Main Offer: $19.99 for one
Bonus: Ball (free)
Brand: Wham-O
Marketer: IdeaVillage
Watch it on iSpot.tv

Every guy has played hamper or trash-can 'basketball' in his life, so this idea is tapping into an existing behavior. Other than that, this concept strikes me as iffy at best. For kids, there are several cool basketball toys already on the market that aren't trying to trick them into cleaning up their room. For parents, the idea that kids will suddenly have spotless rooms because of this product will sound too good to be true.

My thought as a parent: Let's not give kids an extra reason they don't need to toss dirty laundry around!

S7 Analysis: Not applicable. Someday, perhaps, I will create a set of criteria for kid products.

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