October 07, 2014

Tuff Glove

Description: Heat-resistant gloves
Main Pitch: "Protects your hands from temperatures up to 480 degrees"
Main Offer: $10 for one pair
Bonus: 2nd pair (just pay P&H)
Marketer: Ontel
Website: www.BuyTuffGloves.com
Prediction: Unlikely to succeed

Speaking of 'Old Gold' and Ontel, this is an attempt to repeat the success of 'Ove' Glove. The problem: 'Ove' Glove is distributed by Joseph Enterprises (also known for their Chia Pet and The Clapper), which means it is still selling wherever it can possibly sell (here it is at Target) and being supported by a seasonal TV campaign. Those guys don't believe in Phoenixes: Their projects never die!

Also: Sully tried an item with similar demos in the summer of 2010. It was called Grill Glove, and it didn't go very far.

[Spot is also available here.]

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