Description: A foot compression sleeve
Main Pitch: "Helps relieve foot and ankle pain in seven different zones"
Main Offer: $12.99 for one
Bonus: Double the offer (just pay P&H)
Marketer: Ontel
Website: www.BuyFootAngel.com
Prediction: Unlikely to succeed
This product is similar to Telebrands' Ankle Genie, a True Top Spender for the first half of this year. Even more intriguing, Ankle Genie was originally called Ankle Angel.
Is this a sanctioned test? An Ouroboros strategy? Both?
Whatever the case, I am going to go with "there's only room for one." This is too close to Ankle Genie, and Ankle Genie is too recent, for this to be successful. In 7-10 years, however, this could be an excellent choice for a revival of the concept.
[Spot is also available here.]
