October 30, 2014

Booty Blanket

Description: A blanket with booties
Main Pitch: "The cozy blanket with booties for your feet"
Main Offer: $14.99 for one in gray, cream or brown
Bonus: 2nd one in same color (just pay a separate fee)
Marketer: Telebrands
Website: www.BootyBlanket.com
Prediction: Unlikely to succeed

I'm fairly certain this item was one of the many Snuggie wannabes tried during the industry's rush in 2010 to prove there's only room for one and that novelty blankets were not some quirky new category. That said, it's an interesting question whether novelty items can be resurrected at some point in the future -- and that's a hypothesis Telebrands seems determined to continue testing. Their experimentation began at the beginning of this year with Goody Hoody and continues with this item.

I'm doubtful that this concept can ever work again, but I certainly appreciate the opportunity to learn something new for free.

[Spot is also available here.]

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