October 30, 2014

Aero Slim Grill

Description: A stovetop grill
Main Pitch:"Cuts added fat out and keeps delicious flavor in"
Main Offer: $19.99 for one
Bonus: 2nd one, Forever Sharp knife (just pay a separate fee)
Brand: Ogreenic
Marketer: Telebrands
Producer: The Schwartz Group
Website: www.AeroSlimGrill.com
Prediction: On the fence

This product has been a regular at pitch shows for years. An insider once told me that it always draws a crowd because pitchmen add an extra ingredient to generate a strong, smoky smell. However, until someone revives and popularizes Smell-O-Vision, that won't be replicable on TV.

So what about the rest of the pitch? Back in 2001, a version of this product called Mighty Pro Grill had a decent run in long form. Since then, it has been tried twice in short form -- once by Telebrands in 2009 (Grilltastic) and once by Ontel (Keoku Grill) some time after -- without success. Neither creative was particularly good (the latter being especially bizarre), so adding a top-notch production by the industry leader in food-related DR should improve results considerably.

The addition of the ceramic coating and the Orgreenic brand might also have been helpful, but both are a bit played out these days. All in all, I'm 50/50 on this one because of the creative and the fact that I have always liked this item.

[Spot is also available here.]

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