August 07, 2014

Triple Smooth

Description: A hair remover
Main Pitch: "Removes unwanted hair anywhere in seconds -- and it's virtually pain-free"
Main Offer: $10 for one plus Slow Grow Moisturizing Cream
Bonus: Double the offer (just pay a separate fee)
Marketer: Telebrands
Producer: Concepts TV
Prediction: On the fence

IdeaVillage clearly has the magic touch (get it?) when it comes to this category because no one else has been able to find success. However, Telebrands hasn't really done much in the space and should never be underestimated.

As for the product, it was tried once before under the name EZ Tweeze (see No. 3 in this Weekly Round-Up), but the attempt was by a non-player. IdeaVillage itself also tried the single-coil version of this product (under the name Twist Away), but it looked cheap and ineffective.

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