July 08, 2014

Wildflowerzz

Description: A plush accessory
Main Pitch: "The bendable bestie that's a flower, too"
Main Offer: $9.99 for one
Bonus: None
Marketer: Telebrands
Website: www.WildFlowerzz.com
Prediction: N/A

Telebrands hasn't been very active in the plush space. Last year's foray, Tummy Lites, doesn't seem to have gone anywhere. The fate of a more recent project from this March, Teddy Tanks, is unclear.

This project strikes me as an odd, random attempt. Perhaps it's a partnership or favor. Perhaps Telebrands is just experimenting to see what happens, something I believe they do more often than most (and to their credit).

Whatever the case, I once again admit my lack of a clue when it comes to this category. Even category history offers no strong indication of what might happen here.

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