Description: A compact towel
Main Pitch: "Looks like a mint but add water and ... [it] expands into a fully functional towel"
Main Offer: $10 for 50 plus a carrying case
Bonus: Double the order to 100 (just pay a separate fee)
Prediction: Unlikely to succeed
This product passes the "wow" test with flying colors. That is, it certainly has that "magic" demo we always want in our commercials. But once you get past the magic trick, wet wipes are a much better and more practical solution to the problems shown.