March 18, 2014

Point 'n Paint: Old Silver?

Current/Original Marketer: IdeaVillage
Original Hit Year: 2009 (No. 38 on the JW Annual)
Prediction: Unlikely to succeed

It was too soon to bring this project back when Paint Pad Pro made the attempt in August of 2012, and it is too soon now.

More to the point, it's not clear an "old silver" item can make a comeback, or that it should even be attempted. I have gone so far as to call it chasing "fool's gold." But when it's the original marketer, I suppose there's no reason not to try.

As always, I appreciate learning on other people's dime!

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