March 09, 2014

Neckline Slimmer: Old Gold?

Current/Original Marketer: SAS Group
Original Hit Year: 2009 (No. 24 on the JW Annual)
Prediction: On the fence

My original review of this item was overwhelmingly positive, and then it made the Top 25 that year, so this attempt has a lot going for it. My only reservation is the timing. This is a gimmicky item, and my gut says it will take longer than five years for America to forgot about the original and find the item new and unique again.

Incidentally, I'm 95% sure this is the original commercial, which holds up well.

Finally, I have added this project to my Old Gold Tracker, which now lists 46 attempts and counting ...

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