March 27, 2014


Description: A lifting tool
Main Pitch: "Takes the bending and straining out of lifting"
Main Offer: $19.99 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Prediction: Unlikely to succeed

"End the bend" has never really worked as a DR pitch. Even items in this general category -- such as the late, great Billy Mays' Magic Carry from 2007 (No. 3 in this Weekly Round-Up) -- have failed.

The only item close to this one that had some success was Forearm Forklift, but as far as I can tell there is a key difference between that product and this one: Forearm Forklift helped people lift heavier weight than they normally could. With this item, it seems you'll still have to be able to pick up 50 pounds to lift 50 pounds.

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