February 03, 2014

Pocket Cam

Description: A miniature video camera
Main Pitch: "Get hours of action video you could never get with a handheld camera"
Main Offer: $19.99 for one
Bonus: Swivel mount, dash mount, shirt clip, lanyard
Marketer: Telebrands
Website: www.BuyPocketCam.com
Prediction: Unlikely to succeed

Assuming that credibility isn't a factor, there's definitely a market for a poor man's GoPro since those cameras retail for $200 and up. But is the DR buyer the right target for such a product? I don't think so.

That's pretty clear from the commercial, which features very few "everyday" uses. Skateboarding, zip-lining, go-carting and alligator-feeding aren't exactly things our 50+ target customer does often. And the other uses are handled pretty well with a smart phone or nanny cam.

As with a product such as Magic Jack, I think there is probably a pretty big market for this item. It's just not the DR market.

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