Description: A hair accessory
Main Pitch: "Turns long locks into a beautiful faux bob without scissors"
Main Offer: $10 for one set (2 flexibands, 2 ponytailers)
Bonus: 2nd set (just pay P&H), style guide & storage case (free)
Marketer: Allstar
Producer: Monte-Brooks
Website: www.BuyHotBob.com
Prediction: On the fence
For what it's worth: I like this item. Not because I have any sort of "finger on the pulse" of what's in style (far from it), but because it allows women to experiment with a look that is usually permanent, temporarily. That's different and, if DR criteria apply at all to this category, different should be good.
That said, I have to wonder how viable this category really is. Looking at the track record, I still must conclude that hair is a 1 in 50 category. Just because Allstar found two hits close together (Hot Buns, Hot Huez) doesn't mean the industry won't have to go through 98 more items to find the next hit.
