November 26, 2013

Hot Bob

Description: A hair accessory
Main Pitch: "Turns long locks into a beautiful faux bob without scissors"
Main Offer: $10 for one set (2 flexibands, 2 ponytailers)
Bonus: 2nd set (just pay P&H), style guide & storage case (free)
Marketer: Allstar
Producer: Monte-Brooks
Website: www.BuyHotBob.com
Prediction: On the fence

For what it's worth: I like this item. Not because I have any sort of "finger on the pulse" of what's in style (far from it), but because it allows women to experiment with a look that is usually permanent, temporarily. That's different and, if DR criteria apply at all to this category, different should be good.

That said, I have to wonder how viable this category really is. Looking at the track record, I still must conclude that hair is a 1 in 50 category. Just because Allstar found two hits close together (Hot Buns, Hot Huez) doesn't mean the industry won't have to go through 98 more items to find the next hit.

3 comments:

  1. Are ladies trying to temporarily want to go from long hair to a bob? The trends of Hot buns was an existing hot trend before the spot, gals did it with a sock and Hot Buns made it easier.

    Also the double shot of 2 before's turning into 2 afters is confusing internet formating. Where do you look first??

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  2. Whether it works or not, they did a good job on the spot..

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  3. Agreed, the spot is great!

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