August 22, 2013

Looney Balloons

Description: A kit for making balloon animals
Main Pitch: "Make every day a party day"
Main Offer: $14.99 for the Starter Kit
Bonus: None
Marketer: IdeaVillage
Website: www.GetLooneyBalloons.com
Prediction: Unlikely to succeed

"It's a bird! It's a plane!" Nope, it's just something really lame -- balloon animals.

Not to burst anyone's balloon, but this tired party favor is far from magical. That's why I'm predicting this one will deflate quickly.

In one way, this product reminds me of Fushigi. That's because a good degree of skill is required to get the results shown in the commercial. Unlike Fushigi, however, this product doesn't have anywhere near the "wow factor" required to overcome that barrier to purchase.

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