July 18, 2013

Turbo Roaster

Description: A cooking gadget
Main Pitch: "The new way to cook moist, tender, juicy chicken in half the time"
Main Offer: $19.99 for one
Bonus: Flavor Infuser, Chef's Knife (just pay S&P)
Starring: Chef Tony Notaro
Website: www.TurboRoaster.com
Prediction: Likely to succeed

This project nails almost every one of my SciMark Seven criteria. What I especially like is that it's truly different, a high bar most DRTV items fail to hit.

The only weak area I can see is with regard to the needed criterion (also known as problem solving). The need for a solution like this is more intense with larger birds that take hours and hours to cook. However, most people only eat large birds (e.g. turkeys) during the holidays.

Other than that, I have nothing but praise for this one. The demos and comparisons are right on target, and Tony is on his game, doing what he does best. If this one doesn't roll, it will only be because DRTV buyers are fickle creatures.

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