June 10, 2013

Aluma Clutch

Description: A wallet/clutch
Main Pitch: "The elegant, extra slim aluminum wallet that instantly becomes a stunning clutch"
Main Offer: $14.99 for one in silver or black
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Producer: Sullivan Productions
Website: www.AlumaClutch.com
Prediction: Unlikely to succeed

This is a second attempt at brand-extending Aluma Wallet after Aluma Slide, which doesn't seem to have gone anywhere.

'One is an outlier; three is a category' continues to be my operating principle. Kudos to Telebrands for marketing the first successful DR wallet for women (technically unisex). Can't blame them for trying to do it again, but I don't think that first success is repeatable.

No comments:

Post a Comment