April 05, 2011

Spring Cleaning 2011

Pardon the dust - cough! cough! - but I just got done cleaning out my closet. In it, I found a bunch of old DRTV tests from last year that I didn't blog about (for various reasons).

In an effort to continue making this blog the most complete record of DRTV history possible, I present them now ...

  • Alligetter. Marketer: Lenfest. Pitch: "The handy little creature that safely rescues rings and things." Comments: Allstar would test the 'mini Gopher' concept again later under the name Grababilty. [a]
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  • Better Breakfast. Starring: David Jones. Marketer: IdeaVillage. Producer: Hutton-Miller. Pitch: "The fast, easy way to make a delicious breakfast right from your microwave." Comments: Many other would test the 'breakfast in your microwave' pitch, including two attempts to bring back Tristar's Egg Wave. But none were successful. [ss]
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  • Brazilian Secret. Pitch: "The sexy little undergarment that instantly firms and shapes for a look that thrills." Comments: Asstastic! Butt this marked the second time the Booty Pop concept failed. [a]
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  • Do Daddy. Marketer: Grill Daddy. Producer: Concepts. Pitch: "Put an end to the bend with these ... grips for tool handles." Comments: This concept had been tested once before as Pro Handle with the late, great Billy Mays.
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  • Foot Free Pillow. Pitch: "Helps reduce [the] pain, pressure and discomfort that blankets and sheets create." Comments: No idea why I didn't review this. Maybe because the product is such a bad idea? [a]
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  • Millionnaire Memory. Starring: Dave Farrow. Pitch: "Triple your memory in moments." Comments: An attempt to bring back Kevin Trudeau's Mega Memory concept.
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  • My Lil' Fountain. Marketer: Lenfest. Producer: Blue Moon. Pitch: "Turns a regular faucet into a convenient water fountain with just the press of a button." Comments: Worth a shot given the history of the item (strong sales on QVC) and the earlier success of Merchant Media's Touch 'N Brush. [a]
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  • Sticky Balls. Pitch: "Amazingly addictive magnetic balls." Comments: I guess nobody wanted sticky balls (tee hee). Good thing, too. A small problem with the product would be discovered later. [a]

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As George Santayana said: "Those who cannot remember the past are condemned to repeat it." I like to do my part, so look for this feature again next spring!

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