December 17, 2012

Hydro Cloth

Description: A cleaning cloth
Main Pitch: "Cleans any stain off any surface with just water"
Main Offer: $10 for five cloths
Bonus: 5 more cloths (just pay a separate fee)
Starring: The ubiquitous Marc Gill
Marketer: Telebrands
Producer: Blue Moon Studios
Prediction: Unlikely to succeed

The 'cleans with just water' pitch has been tried before without success. (See item #4 in this round-up for example.) The big brands have trained consumers to believe that real cleaning involves chemicals with anti-microbial ingredients that leave a 'clean smell' behind. That means this product ends up being just another cleaning rag -- and those are plentiful enough already.


  1. What was Telebrands thinking here???? Lost their way? Need to Hire Jordan.

  2. they will test the PET Rock hopping for OLD GOLD!