Description: A cleaning cloth
Main Pitch: "Cleans any stain off any surface with just water"
Main Offer: $10 for five cloths
Bonus: 5 more cloths (just pay a separate fee)
Starring: The ubiquitous Marc Gill
Marketer: Telebrands
Producer: Blue Moon Studios
Website: www.BuyHydroCloth.com
Prediction: Unlikely to succeed
The 'cleans with just water' pitch has been tried before without success. (See item #4 in this round-up for example.) The big brands have trained consumers to believe that real cleaning involves chemicals with anti-microbial ingredients that leave a 'clean smell' behind. That means this product ends up being just another cleaning rag -- and those are plentiful enough already.
