November 05, 2012

RemoveZit

Description: A zit remover
Main Pitch: "Removes unsightly blemishes instantly and gently"
Main Offer: $14.99 for one
Bonus: 2nd one (just pay P&H), 10X mirror
Starring: Someone named "Liz"
Marketer: TV Goods
Producer: Blue Moon Studios
Website: www.GetRemoveZit.com
Prediction: Unlikely to succeed

First of all: Gross! Squeezing zits is right up there with scoopers picking up poop on my list of things people don't want to see on TV. Shock value can sometimes grab attention and improve sales (e.g. the pulsating nerve being cut in that Peticure commercial), but it can also have the reverse effect. For instance, and speaking of which, every excrement-related product I've ever reviewed has failed (pooper scoopers, plungers). Maybe the reason is this: Pain sells, gross-outs don't.

OK, maybe I'm overreacting here. The creative downplays the gross stuff and ends up looking more like a Finishing Touch spot. In fact, it wouldn't be a stretch to describe this as a Finishing Touch for zits. The only problem is the product doesn't have the same credibility. A micro-oscillating loop? This isn't exactly a no!no! device.

The problems here are much weaker as well. We're told that using your fingers to squeeze a zit isn't "so clean." We're also told it can make "acne worse" and "cause skin damage and scarring." But I don't think most people think about that or believe it. That's in contrast to hair removal, where the problems are obvious and commonly perceived.

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