November 27, 2012

Push Pan

Description: A cake pan
Main Pitch: "Makes perfect cakes the first time, every time"
Main Offer: $19.99 with bake stand
Bonus: 6-inch personal pan (just pay separate fee)
Marketer: Telebrands
Prediction: Unlikely to succeed

This commercial runs out of demos about halfway through, moving from familiar to odd-looking dishes and resorting to strained arguments like "show off your baking skills." That's usually a good indication the product isn't right for DRTV. Add to that the fact most people only bake cakes for special occassions (if they bake at all), and this one is a real long shot.

No comments:

Post a Comment