Description: A non-electric speaker
Main Pitch: "The self-powered silicone speakers for iPhones"
Main Offer: $10 for one in blue, pink, orange or green
Bonus: 2nd one (just pay S&H), 2 screen protectors
Marketer: IdeaVillage
Website: www.GetEggBeats.com
Prediction: Bomb
The one doesn't make any sense to me. Regarding the product: Why buy this when you can buy a real kickin' mini speaker for just $5 more? Also, it only works with iPhones. Actually, it only works with new iPhones. Talk about a segment of a segment.
As for the commercial, doing an all-animation spot for an item that is bound to raise questions and believability concerns is a really bad idea. The with/without sound demo is a case in point: It has zero credibility.
I've used this product, and the sad part is it's really neat! There must be a better way to pitch it on DRTV. This isn't even close.
