Codee. Producer: Hutton-Miller. Pitch: "Follow the coded combination of numbers, symbols and letter" to "twist, click and create." Comments: This seems a bit complicated and involved, but the H-M production team knows a lot more about this type of DR than I do. [ss]
Dr. Belt's Back Fix. Pitch: "Sleep well, feel well, live well." Comments: No magic and too simplistic to sell anyone. [ss]
Doodle Gelz. Marketer: Spark Innovators. Producer: Hutton-Miller. Pitch: "Just doodle, peel and stick." Comments: I am too close to this one to give an unbiased review. [ss]
EZ-Sweetz. Starring: George Stella. Pitch: "The delicious liquid sweetener that's truly zero calorie, zero carb and zero glycemic index." Comments: No one is buying a sweetener off TV, no matter who pitches it. [ss]
Micro Pedi. Marketer: Emjoi. Pitch: "Make your feet baby soft, simply and safely." Comments: Great product, but similar items have failed. Also $10 too expensive for DRTV. [ss]
My Pill Wallet. Pitch: "The easy way to store and organize your pills." Comments: There are hundreds of these at retail and in catalogs, and the few previous attempts to market a pill organizer have all failed. [ss]
Perfect Pane. Marketer: Allstar. Pitch: "The new glass treatment that protects windows for up to 12 months, guaranteed." Comments: Written by yours truly. (Watch the spot above or here.) [ss]
Rivet Strips. Pitch: "The convenience of a peel-and-stick tape with the powerful bonding strength of a permanent epoxy." Comments: This is only the second time I have ever seen a man in a gorilla suit used in a DRTV commercial. I think it will be as successful as the first time. [ss]
Seat Pets. Pitch: "Buckle up and snuggle up." Comments: Attempt #403 to hit it big with a plush toy and emulate Pillow Pets' success. It's a seatbelt! It's a pet! [ss]
Track N Go. Marketer: Allstar. "Amazing pedometer records steps, calories and more." Comments: A 'fast fail.'
