September 06, 2012

Magic Max

Description: A thin wallet
Main Pitch: "The minimal wallet with maximum capacity"
Main Offer: $10 for one in black, brown, tan or pink
Bonus: 2nd one in same color (just pay P&H)
Starring: Tim Goewey
Marketer/Producer: Zoom TV
Prediction: Unlikely to succeed

This is a total gut call, but I don't think people will like the design of this wallet. The double-cross design is a bit odd looking and doesn't seem like it would be very secure.

If America disagrees with me, the project has a decent shot. Although there have been several misses in this category recently, there have been many hits throughout DRTV history. Recent examples include Aluma Wallet and Slim Clip. Plus, this is one of the few designs I've seen that could actually appeal to both men and women.

As for the commercial (and the name), it's cleary an homage to the first DRTV wallet success, Magic Wallet. However, they didn't fully commit to the positioning. The only "magic" in the spot is a strange animation of disembodied magician hands and a wand.

1 comment:

  1. Your gut is right! The wallet looks too odd for the average Joe to buy it.