July 23, 2012

Happy Back

Description: A back cushion
Main Pitch: "The custom folded-fit back support that's so unique it's patented"
Main Offer: $19.99 for one
Bonus: 2nd one (just pay P&H)
Producer: Blue Moon Studios
Website: www.OrderHappyBack.com
Prediction: Unlikely to succeed

This one is a long shot given the recent history of the back-relief category. Here's a short list of flops from the last five years:

So it has almost been one flop per year. Miyashi, which had a decent run on DRTV, is the only ray of hope. However, this product is much more basic than that one, which vibrated and heated up.

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