July 05, 2012

EZ Popcorn

Description: A microwave popcorn maker
Main Pitch: "The coolest new way to cook delicious popcorn"
Main Offer: $9.99 for one with oil and four toppings
Bonus: 2nd complete set (just pay a separate fee)
Marketer: Telebrands
Website: www.EZPopcornMaker.com
Prediction: Unlikely to succeed

This site is already down, so I won't belabor the point -- but I think microwave popcorn (in a bag) has taken over this category for good. It would be very hard, if not impossible, to one-up that kind of ease and convenience.

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