Description: A patch for screens
Main Pitch: "The screen that sticks for an instant fix"
Main Offer: $10 for one
Bonus: 2nd one, Screen Wonder Brush (pay a separate fee)
Marketer: Telebrands
Producer: Kerrmercials
Website: www.GetScreenWonder.com
Prediction: On the fence
I am truly undecided on this one. On the one hand, the product solves a real problem and I have seen it in several catalogs, which means it is already selling somewhere. On the other hand, the fix isn't pretty and the campaign will be seasonal if it rolls out -- with some geographic variability as well.
If I had to make a call, I'd say this one comes close but does not ultimately make it to the roll-out phase.
