January 23, 2012

Review: Boom Tunes

Description: A sound transmitter
Main Pitch: "Turn everything into a speaker"
Main Offer: $19.99 for one in white or black
Bonus: Carrying case with built-in clip
Marketer: Ontel
Producer: Hutton-Miller
Website: www.BuyBoomTunes.com
Prediction: On the fence

This is the Beat Blaster with the correct positioning (100% toward children) and done by the master of kids' DR (the True Top Producer for the fall of 2011). That said, I still have an inherent problem with this product. As I wrote before: "You need to try this product and hear it live before you'll want to buy it. It's 100% 'wow factor,' and you can't really be wowed by the item through your TV."

This commercial tries to compensate for that shortcoming with special effects, but I think that approach lacks the necessary credibility. Still, the believability bar is lower for kids, so there's a good chance they'll get what this does and want to try it enough to pester their parents. (Love the slogan, by the way. "Boom! It's a speaker!")

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