It seems I neglected to post my SciMark Report for November. In case you missed it, I reviewed: Halo Hands Free, Pushover Plunge and Marble Cookware. [a]
December 16, 2011
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About Me
- Jordan Pine
- I am the founder and president of SciMark Corp., a consulting firm that specializes in direct marketing techniques. I've helped launch dozens of consumer products in my career, some of which (such as the Finishing Touch/Micro Touch hair removers and the HD Vision line of sunglasses) went on to become household brands. I also helped pioneer two methodologies for identifying winning DRTV products that have become industry standards: online surveys and Web testing. In addition to publishing this blog, I contribute monthly to Response magazine and the official blog for the Electronic Retailing Association (ERA).
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The contents of this blog represent the opinions of its author. Any inaccuracies are unintentional.
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