May 12, 2011

Review: Neck Right

Description: An inflatable neck pillow
Main Pitch: "As comfortable as a pillow and soothing as a massage"
Main Offer: $19.99 for one
Bonus: 2nd one (just pay processing), surprise gift
Marketer: Telebrands
Producer: Blue Moon
Prediction: Unlikely to succeed

If only this came out in time for David Carradine to buy one. He might still be alive today ...

Moving on, I'm going to have a take a stand here and say "social risk" will prevent this one from being a success. Yes, it's true: Fitness IQ's Shake Weight and (as I was reminded at Response Expo) SAS Group/Hutton-Miller's Neckline Slimmer both overcame the same challenge. In the former case, I'd argue it even worked to their advantage. But this one is different to my mind, and it presents a "physical risk" as well. (The "ask your doctor" stuff doesn't help with that perception.)

I mean, a pressure cuff for your neck? We all know how those things can squeeze. Maybe Mr. Carradine wouldn't have been safe after all!

1 comment:

  1. Edgy dark humor! I like it, Jordan Godfried.