Description: An oyster with a pearl inside
Main Pitch: "Imagine the joy of opening an oyster to magically reveal your very own lovely pearl"
Main Offer: $19.99 for pearl oyster, locket and chain
Starring: Double the offer (just pay S&P)
Marketer: SAS Group
Prediction: On the Fence
When I first thought about this idea, I liked it. IdeaVillage's Prayer Cross (see No. 2) demonstrated that jewelry with a twist can work on DRTV. Although that was a religious item and this one isn't (as far as I know), I liked the twist. But when I spoke to a few people, they were underwhelmed. Some even thought it was gross to have to dig into an oyster for a piece of jewelry. That's why I'm on the fence about this one. Otherwise, it meets most of the criteria, including one the Prayer Cross failed: It's priced correctly for TV.