March 27, 2011

Review: Lash Appeal

Description: An eyelash enhancer
Main Pitch: "A powerful lash-enhancing serum that actually nourishes and revitalizes your lashes"
Main Offer: $19.99 for one
Bonus: Lash Defining Color (just pay separate S&H)
Starring: Brooke Burke
Marketer: Guthy-Renker/IdeaVillage
Website: www.LashAppeal.com
Prediction: Unlikely to succeed

This type of product has been tried several times before on DRTV, and it has failed every time. It seems Latisse owns the market, and it is not DR-friendly. Against those odds, not even the Guthy-Renker/IdeaVillage power team can make this work, in my opinion. Besides, GR is out of its element when there is less than two minutes of selling time. (On a minor note, Ms. Burke's delivery was less than spectacular. "Unenthusiastic" is the word that came to mind.)

3 comments:

  1. I don't like to wear a false eyelashes because it feel heavy in my eyes and my eyes is very sensitive on this.. I only like to put a mascarra and earth color eyeshadow to look more natural.

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  2. Possessing eyes fanned with long eyelashes is surely an asset since your eyes are the first thing that people notice.

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  3. These products have all been proven to be effective and can give you the results that you want in a matter of weeks. Just make sure that you go for the best product to get the best effect.

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