Description: An eyelash enhancer
Main Pitch: "A powerful lash-enhancing serum that actually nourishes and revitalizes your lashes"
Main Offer: $19.99 for one
Bonus: Lash Defining Color (just pay separate S&H)
Starring: Brooke Burke
Marketer: Guthy-Renker/IdeaVillage
Website: www.LashAppeal.com
Prediction: Unlikely to succeed
This type of product has been tried several times before on DRTV, and it has failed every time. It seems Latisse owns the market, and it is not DR-friendly. Against those odds, not even the Guthy-Renker/IdeaVillage power team can make this work, in my opinion. Besides, GR is out of its element when there is less than two minutes of selling time. (On a minor note, Ms. Burke's delivery was less than spectacular. "Unenthusiastic" is the word that came to mind.)
