My seasonal True Top 50 report for the fall of 2010 is finally ready. This ranking covers September, October and November of last year. The criteria remains the same as the Summer report, specifically:
- Only the 75 rated national cable stations were included
- Any spot shorter than two minutes was excluded
- Campaigns were ranked by spots aired and money spent (with the latter given twice the weighting)
- Campaigns for services were excluded (since this ranking is about products)
As always, I welcome your feedback. In a later post, I will check my predictions against this report and let everyone know how I did.
