December 21, 2010

Review: Fast Brite

Description: A cleaner for cloudy headlights
Main Pitch: "Brings your headlights back to showroom new in as little as 30 seconds"
Main Offer: $10 for one bottle of polish, one bottle of protectant
Bonus: Double the offer (just pay S&H)
Website: www.TryFastBrite.com
Prediction: Unlikely to succeed

This commercial features what I sometimes call a "contrived" problem. That's when you start with a product and try to contrive a DRTV-level problem for it to solve. In this case, the creative team did their best, but I seriously doubt most people are going around concerned about hazy headlights -- especially since that concern is all about prevention (i.e. preventing an accident).

Another way to evaluate advertising, in general, is to focus on the promise an ad makes. In this case, the promise is restoring your headlights to "showroom new." But I can't think of anyone who would care about that. Restore a car's finish to "showroom new"? That I get. But its headlights? It's an odd idea and more evidence that this one's a stretch.

104 comments:

  1. what a silly product, who ever heard of a need to brighten the headlamps??

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  2. old cars headlamp covers get cloudy! It is a problem! I was wondering if the product actually works to decloud the headlamp cover?

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  3. While this product may work and is needed on some vehicles, the shipping and handling cost make it a ripoff unless it could be purchased in a store.

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  4. Jordan, accident prevention for most people (myself included) actually takes a back seat to the VASTLY improved appearance and added value to higher end vehicles that suffer from this problem just the same as any other car with polycarbonate headlamps. Walking out to a 40,000.00 car and immediately being struck by hazy or yellow headlights completely destroys your pride of ownership in such an expensive asset. The commercial doesn't lie about the average cost to have someone clear the lenses either, as it does cost roughly 100.00. From a vanity standpoint, this is a direct hit.

    However, what they DON'T tell you is that these clear it up in a bottle solutions make a short term improvement at best, and almost nothing at worst. This is because in many cases the yellowing actually requires sanding with a multi-grit process and sealer to bring back the the clarity and MAINTAIN it for more than a few weeks. If you insist on dumping your money for a liquid fix-all, just go to Auto Zone and buy the Blue Coral headlight restorer. It's the same principle, and it's a one step process. Not to mention there's more of it and it costs less.

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  5. Clearly the author doesn't own a car with plastic headlight covers, something all too common on modern cars like the RX-8 I have. Obviously this isn't a problem for cars with old fashioned glass headlights like my C5 Vette, but it's a BIG problem for a lot of modern cars.

    Like others, I was hoping to actually find some reviews of the product here from people that had used it, but that didn't happen. My RX-8 (a 2005) already had hazy headlight covers when I bought it in 2007 or 2008, and I've been casually looking for a good solution ever since. It seems about the only good option is to replace the entire headlight assembly, which is absurdly expensive just because the plastic has clouded over within just a few years after manufacture.

    There are a lot of similar products out there, but I'm unaware of any that match up to their claims, and most will permanently damage the plastic that it's used on. I was hoping this one might be different, but so far I haven't found any evidence of that.

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  6. For a headlight restoration kit that really works,is easy to use and lasts for up to a year, depending on the elements and garge kept, look to www.medsproducts.com and find their RESTOREM. All inclusive kit, reasonably priced with testimonials from Porsche to Taurus owners. As much as i admire the credentials of Mr. Prine, I feel that clarity of headlights is an important to component of night time driving.

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  7. The S&H is too expensive. What a ripoff

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  8. In Virginia, if the headlights are too cloudy the vehicle won't pass the required annual inspection. The dealer wanted $120 to repair the headlight lenses. This is a real problem. I'm not so sure this product is the answer. I repaired my headlight lenses using Crystal View Headlight Restorer/Defogger. It includes emery cloth and rubbing compound as well as a sealant. A mechanic at one of our local shops told me this is the same process they use. It took about 45 minutes including clean up and cost about $20 instead of $120. I found it at my local K-mart.

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  9. I worked with a company years ago that did infomercials for car care products, some of which practically defined 'fraud' (Touchless) and I think I recognize one of my tricks. The refinishing of composite headlite covers requires polishing with progressively fine grits of sandpaper as described above, but the commercial illustrates the simple wiping off of white haze, which looks like a dulling spray... I used Right Guard deoderant (with talc) or hair spray to fake haze which magically disappeared when the magic stuff was wiped across, a simple visual effect. Didn't work legitimately then won't now either.

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  10. I simply used .99 cent gel tooth paste and water and got a great result. Granted it took some elbow grease, but it worked. I agree, the S&H is off the charts...

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  11. The other aspect, which is not addressed by the original post, is that after abrasives or sandpaper are used to clear the headlights, the UV protective layer that came on them from the factory is gone, and they will cloud up quickly. A UV-resistant sealant is needed. You can get it at Lowe's and Home Depot in most areas (the Los Angeles area is an exception, probably due to air quality control restrictions): Minwax Gloss Spar Urethane. Thin it half-and-half with paint thinner and wipe it onto the cleaned, clear, buffed headlights. If you do it properly, it flows out flat and sets up glossy, protecting the newly polished headlights.

    I have no connection with Lowe's or Home Depot or Minwax, just passing on a good tip.

    I agree. The author of the original post is clueless...or maybe he doesn't care if he has dull, cloudy headlights.

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  12. Hey, I actually used the product, no speculation here. I was skeptical. The car I used it on was older and had cloudy headlights. I used the Step One grit liquid on the sponge and with circular motions, a lot dirt came off on the sponge. Looked much cleaner. But then I used the Step 2 protectant, and the headlamp became clear. It worked. The protectant coating keeps it clear. Was I ready for a failure, yes, but it worked.

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  13. I got my kit and it worked, mine is a 2005 Honda Civic, with pretty hazy lenses. It cleared them up. It was not complicated or tough to do.

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  14. I agree that the author does not have a clue. It is a serious problem. The light output drops off drastically on an older car. That being said, there are other products on the market. I think my brother used a 3M product if I remember right. Check with your local auto store like a Napa just to name one that may have a product that will work for you.

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  15. Believe it or not it is a bigger problem than you might think all of the headlight covers today are poly some other plastic and they do haze over, but I have a hard time being convinced that this product can deliver on it's promise.

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  16. I ordered this product and it work for my 1999 Mercury sable. Walmart Charge $29.00 other charge $40-50. So what the the big deal about paying $7.95 for S/H.. Stop being so damn cheap people. You get your money back after 1 use. Yes This product work great!! I'm working on my 2 order next month to give away for gifts.....A++++++++++++ Awesomeeeeeeee Product

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  17. The author and the first anonymous poster must have never owned a vehicle or they're extremely out of touch with reality. All headlamps are made of polycarbonate/plastic and they all eventually become cloudy, no matter the make. Some are easily cleared up and some are not. And yes, the shipping is a ripoff on Fast Brite. It's not just $7.95, it's $15.90. They force you to buy the "free" bottle. I bought a bottle of Blue Magic Headlight Lens Restorer at AutoZone for $6.99. It cleared up the top half of my very cloudy lenses but the bottom half is tough to clear up. I'd order Fast Brite if I wasn't forced to pay the extra shipping on a second bottle I don't want. But it's this way on all TV products. They are almost all $10 now and they make all their profit on the shipping, a tactic ripoff ebay sellers have been doing since 1995.

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  18. I wonder if one of those new brite white bulbs would sort of compensate and blast through the dull lens?

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  19. The problem is that I ordered the 2 for 1 deal with an additional order for $5. When I saw my invoice I was shocked. The total product cost was $15.00 but the shipping & handling was almost $32.00! The product may work but the shipping is a ripoff!

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  20. Yeah, the shipping will kill you because in the fine print on the commercial, it tells you that you have to pay for the shipping on each individual bottle as they count each bottle as an individual order. It's a rip off because more often than not, they ship it in the same box.

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  21. I work for a major retailer in the U.S. and we have a headlight restore service that we offer and it does work....I have used the one that we offer and it lasts for 2 yrs..it costs $40.00 to have it done and it is well worth the investment...I have done it on hundreds of cars here in New Mexico and my customers are very happy with what was done with the headlight restore we offer...It does take about 45 min to do we scratch the lens with sandpaper then seal up the scratches and use a sealant after that...looks great....I know I can not promote the company I work for but wal mart does offer the headlight restore and it works....

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  22. I tried this stuff out and had some success. The reason I cared about getting my RH headlight back to "showroom" condition was because my LH one was replaced with a new one after an accident. It looked terrible with one hazy, yellowy one and one brand new one...and I wasn't going to spend $600 to replace the ugly one. So, $25.90 later (yes they screwed me with an additional $7.95 in shipping), I got the stuff and it got rid of the yellow nad almost all the haze. So, it doesn't look nearly as bad as before, so I'm pleased (aside from them ripping me off.) I tried and tried to get my $7.95 back to no avail...but I believe in karma and they will get their's in the end. Peace out!

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  23. A contrived problem? Are you serious? You must've led a pretty entitled and sheltered life if you've never owned an older car that you could not garage. Here's a clue for you- just because something is not a problem for you does mean it is not a problem.

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  24. Re: "A contrived problem? Are you serious?" - I am still not hearing what the problem is. Please enlighten us. Why are cloudy headlights such a problem, exactly? FYI, if you read my bio, you'll see my life was far from "sheltered." In fact, I'll bet your life will seem pretty sheltered in comparison.

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  25. I'll tell ya what. I live in Salem, Oregon which is about an hour from the coast where my family owns beachfront property so obviously I go out as often as possible. I own a 2000 Chevy Venture with very hazy headlights hence my product search. After I'm out at our beachhouse I never want to leave and only do so because I work in Salem. My point is most times I leave in the early morning when it's still dark and have to drive down highway 101 which is single lane two way traffic at 55mph through mountain passes and very curvy roads. If you don't think hazy headlights can be dangerous try cruisin this strip in my vehicle at 6am. I'm a grown man and know I'm choosing a more dangerous path than leaving Sunday afternoon rather than early Monday morning but that's why I'm looking for a GOOD product to clean my headlights. If my headlights were brighter I'd have no reason to be concerned. I hope my description is "exact" enough for you. P.S. ALL the friends who have ridden with me have at one time or another been litterally freaked out along this drive because the haze is so bad I honestly can only see about 20 feet ahead my van. Going 55mph around a curve into the unknown... Yeah, BIG PROBLEM! And when traffic is behind you expecting to go 55mph, even better.

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  26. Looks as though the late night Fast Brite ads, combined with skeptics doing Google searches, has led many to this otherwise obscure blog.

    Interesting comments concerning various lens cleaners. I checked out the 3M cleaner, but it involves a drill with a sander. With my mechanical ineptitude, that spells danger. Think I'll just go to a local auto parts store, and look for a cleaner.

    When these lenses first came into vogue, I had a dealer service manager tell me they couldn't be cleaned. I've always operated under that assumption, which in retrospect was naive considering the agenda of service managers. The Fast Brite ads changed my thinking if nothing else.

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  27. I am one of those skeptics wondering in the Fast Bright worked or not. That is how I found this blog. I went online yesterday to purchase and then closed their website when I saw the double shipping and handling charge (I knew it would read that way).

    Anyways, this morning I had an email from Fast Bright that said and I quote.

    ............................................

    Thank you for visiting Fast Brite Lens Restore™!

    We see you did not complete your purchase.

    Order Now to take advantage of this SPECIAL OFFER!

    As a special offer for visiting the Fast Brite Lens Restore™ website we'll give you 2 Fast Brite Lens Restore™ Kits for only $10 plus $7.95 S&H.

    ..............................................

    There is more in the email and a link to the "Special Deal". I will click in now and see if they are honest in their promotion.

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  28. Just clicked the link again. No deal, they still want a seperater $7.95. I guess it's not that big of a deal but those "buy one get one free" ads always piss me off.

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  29. Dear author,

    I have a 12-year-old car with cloudy headlights, and I can tell you from personal experience that cloudy headlights are not a contrived problem.

    My car is in pretty good condition, and I hope to continue driving it for another year or two. The quality of the headlights has been degrading for the last 3-4 years, probably due to living in a cold climate and driving on roads treated with salt. The problem with cloudy headlights is the diminished amount of light you get from your headlights. I routinely check to see if I have one headlight out because of how dim they are. My lights are getting so bad that I think I will probably have to resort to replacing them.

    Contrived problem? Not at all.

    I'm curious, though: where is your review of the product? Your title calls this a review, but it seems you've never actually purchased this product. Kind of sounds like false advertising to me...

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  30. Kind of sounds like a false accusation to me ... because as the subtitle of this page states, and my comments above make clear, these reviews are about "short-form DRTV" advertising -- not products.

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  31. I have to side a bit with the post before last. Maybe it's my fault, but I didn't even see the subtitle of the blog. I saw "Review: Fast Brite" first (it is bigger print) and assumed, like many other people here I think, that this was a review for the product. I was taken here from Google because I was looking for product reviews, and this was literally the first thing that popped up. So while you may not appreciate people making false accusations, perhaps you can admit this review isn't labeled as clearly as it could be. Just a thought.

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  32. Sorry, but point not taken. A failure to understand the Internet and how it works is not really my fault, is it? If you search Google, click a link and then fail to pay attention to where that link has taken you, that's not my fault nor my responsibility. If my banner had a name similar to "Consumer Reports," you might have something to complain about. But who lands on a page for a mysterious "SciMark Report" about a mysterious acronym (DRTV) and doesn't even bother to learn what that "report" might be about? 

    Everything on my blog, including this review where I use the words "commercial" and "advertising," is clear as to its context. As they taught us in the Army, "attention to detail" is the key to success in life.

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  33. Short answers:

    1. It IS a problem.
    2. Reason? Hampered visibility at night.
    3. It's not a problem for those who don't care, or who trade their cars in every three years.
    4. It's a temporary fix. Replacement is best. Occasional buffing with an electric buffer and a good cleaner/wax is second-best and will prevent serious hazing over time.
    5. Safety should NEVER take a back seat to anything.
    6. Don't pooh-pooh pride of ownership--it's why new car dealers exist.
    7. Don't resort to cheap, personal slurs in an effort to bolster an argument (not talking to you, Jordan). If you do, you lose, no matter how good your points. Just look at the current election cycle and in the media for examples.
    8. It may not be a good DRTV product, not because it's aimed at the wrong demographic (older people can't see as well at night), or it doesn't address a real problem; it's probably, as you mention, Jordan, because of a lack of generla concern over it.

    'Nuff said.

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  34. It's clearly false advertising when you title a page something that it is not. This is a common scam used to get web traffic. It's not only misleading but your attitude show's that you really don't care. Notice how few people that are commenting on what your review was supposed to be about. That's because there's no market for what you do so you have to mislead to even get traffic.

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  35. "The proof of the pudding is in the tasting." The beauty of DRTV, and free markets as well, is we will soon know if this is a real problem for America or not. If it is, Fast Brite will be a True Top 50 hit and do DRTV numbers at retail. I have been wrong before, and who can really predict what will happen in the marketplace?

    Thanks, Wordworker (and others before), for at least forming a cogent argument as to why this might be a real problem. Many people get confused when thinking about "problems." They forget it is all about perception. Just because you can find lots of cloudy headlights in a parking lot doesn't mean people perceive that to be a problem. You can also find plenty of cars that need their windshields cleaned, but good luck standing in that parking lot with a rag and Windex, trying to convince people to give you $5 to clean their glass. The relevant question is always, "How big of a problem is it perceived to be?" Minor nuisances or annoyances are bad motivators when it comes to convincing people to part with their hard-earned cash.

    I considered both the safety issue and the "pride of ownership" issue when writing this review. On the former, it felt like prevention to me, and we know "prevention doesn't sell" on DRTV. One reader mentioned fog and the perils of driving home from his beach house in the dark. In that scenario, I agree cloudy headlights could become a real and large problem. But I'd also wager most folks don't own beach houses or experience fog on a regular basis. If they do, they probably already have fog lights.

    As for "pride of ownership," I certainly don't dismiss it. Many car wax products have sold well on DRTV. But unless you are meticulous auto aficionado, I don't see cloudy headlights as having the same impact on your psyche. Also, odds are that by the time the headlights get cloudy, the car has much bigger cosmetic problems that need to be addressed.

    Of course, I am speaking about the mass market here. Sometimes a niche product can be successful if you can appeal to close to 100% of that niche. In other words, if a super-majority of auto aficionados jump at the chance to buy a cloudy-headlight solution -- for example, because no such solution has been widely available before -- then this product (or a competitor) will be successful and find a home in stores.

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  36. Re: Anonymous "false advertising" poster

    OK, let's try some basic logic. See if that works. "False advertising" necessitates "advertising." Hence the second word in the phrase. Where, exactly, did you see an ad for my blog?

    Actually, the question is rhetorical because I know you didn't see an ad for my blog. I don't advertise it. You seem to think you know a lot about the Internet, but it's clear you don't know that *natural search listings aren't advertising.*

    Maybe the next time you pick a fight about advertising, you should do it with someone who isn't an expert on the subject? It kind of makes you look foolish. (Although not having the courage to post your name and own your comments certainly helps.)

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  37. Author,

    I have to agree with you. I've never even seen this commerical on TV. Your review was posted in December or exactly 4 months ago. If this product solved a REAL problem, then where is it? Why isn't it a hit on TV. I've never seen it or heard of it. The proof IS in the pudding.

    This product is for guys with 57 Chevys in their garages that never take them out. With all the cheap foreign cars, replacement headlights and whole new lease concept, who keeps a car long enough for the headlights to dull to the point someone would even notice? Unless you're a rare classic car guy, if you have this problem with your car, you probably have more pressing concerns, like passing emmissions and getting a brake job.

    But this is secondary to the current debate. I stumbled on your blog researching another product some time ago. The first thing I did was ask myself who is doing this review? So, I read the "About Me" section directly to the right of the review!! In 10 seconds, I realized you were an advertising guy in the infomercial business and you review commercials, not products. Not sure why the other posters were unable to figure that out. Anyway, been reading your reveiws and love them. Keep it up. KFTC.

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  38. Like others who have commented, I found this blog by doing a simple Google search for Fast Brite and I too clicked the link assuming that it was a review of the product. The 'title' (for lack of a more descriptive word) says "The SciMark Report: Review: Fast Brite", and the url was "scimark.blogspot.com/2010/12/review-fast-brite.html", so I thought it was a pretty safe assumption. As soon as I got to this site, however, I realized that it was a review of the infomercial rather than the product, but I decided to stick around and read the comments anyway, with the hope that someone might have commented on the product itself. Personally, when I go to any site, I really don't care what the intent is of either the search result or the original post as long as I find what I'm looking for in the end. I use my best judgment to decide which links to click and, if I find what I'm looking for, that's great and, if I don't, then I move on to the next one. Either way, deciding which links to click is my own choice and it's certainly nothing to waste time arguing about. That said, regarding the usefulness of the infomercial, I have to disagree with Jordan in that it is a very big problem that many people are concerned about and are looking for a solution for.

    The product, on the other hand, is a different story. I have not tried it, but I knew right from the start that Fast Brite would not be a 'fix' for hazy headlight covers. That's just simple common sense. Considering the fact that the cause of the haze is tiny scratches created over time by dirt, sand or whatever happens to be in the wind that you're driving into any time your vehicle is moving, everyone should know that no 'product' is going to fix that for good. Yes, cleaning the cover very well (i.e., getting all the dirt out of those tiny scratches) will make them clear again but, unless those scratches are filled and the entire cover coated with something that will resist further scratches, they will be right back in the same shape very quickly.

    Knowing that, I just wanted to see what others thought about the second-step sealer and if it would last long enough to make the cost worthwhile as compared to replacing the headlights. I spent about $100 to replace both headlights on my Taurus a few years ago, but then traded it just a few months later, so I felt it was a waste. As it turned out, the used Windstar that I ended up with had apparently been in an accident and one had been replaced, so now I have one clear and one cloudy and I've been concerned about it ever since, not only because I have a hard time seeing at night anyway, but more importantly because I worry about the other person being able to see me. Since I only have a problem with one headlight right now and I can get a new one for about $50 and replace it myself in a matter of minutes, buying this stuff would be a waste, at least for me.

    But the whole point of commenting here is to say that I was able to determine that based only on the comments under this blog...the very first search result that I looked at. So for those of you complaining about this blog or the reason for it's existence, try looking at the bigger picture. If you found the answer to your question, be thankful. If not, simply move on to the next one and don't bother wasting time complaining. After all, if you spend any time at all searching for anything on the internet, I'm sure it's not the first time you clicked on a link that didn't give you exactly what you expected, and I'd be willing to bet that it also won't be the last.

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  39. Thanks, Sheila. I appreciate your perspective. Even though the intent of the blog is to talk about DRTV, I welcome those who wish to use the comments section to share personal product reviews as well. This can only make me and others like me who read the blog smarter as marketers. And if it helps others make smarter purchasing decisions, even better!

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  40. Based on some of the comments, I decided that a special product probably wasn't needed. I tried Brasso, spraying with WD-40 to keep it liquid while buffing with a Dremel rotary tool on very low speed. That worked great on lens on a Dakota pickup. Not as good on lens with large completely clear areas with no ribbing. Had to hand buff the lens on a Pacifica to get an even result. Finished off both with Rain-X. Lens on both are like new!

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  41. How the hell is this a *review* when the author is just providing speculative information, with no hands-on experience?

    Also - how does the author NOT know that older headlamps get a serious case of glaucoma, and something like this - if it really worked - would seriously help in that regard.

    OP, change article replace "Review" with "Guesswork Pulled From My Butt".

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  42. I haven't tried it yet but I did order some and I immediately started receiving telemarketer calls! Beware because they sell your information and it does not matter whether or not you are on the do not call list. You will be inundated with these calls (I got 10 in one day)!

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  43. You can say that again Scullymo!
    Avoid buying this product. The checkout was bad enough, after the order was placed and they had my credit card information, I had to wade through another ten offers to complete the checkout process... would you like an extra bottle for $5.00? would you like an extra bottle for $5.00, and no shipping? would you like a (insert another 8 terrific products here).....
    The next day the phone calls started. "Thank you for your order, your product will be shipped soon. We're also going to send $100 in gasoline vouchers if you'll just sign up for a 14 day trial...". By now you get the picture. Unless you want the hassle of these telephone pitchmen calling you incessantly, keep your foggy headlights and save yourself from a giant pain in the ass.

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  44. If you’re not concerned visual senses while driving, you should be. It’s the difference of seeing an object in front of your path from 50 feet to 150 feet... That’s a 100 feet difference of reaction time from colliding with a deer, someone crossing the road, or an object laying in the middle of the road. It is all in the preventative measures of how one chooses their own outcome in everyday living. If you have cloudy headlights that impair your vision and the safety of those around you, than you have no one to blame but yourself - and, the investigating officer (if they are doing their job correctly) will be able to see the problem and you will be cited for faulty headlights.

    Back to the product that is mentioned here... contaminated headlights are caused by dirt, humidity, road chips. This recipe is then baked into your lenses using damaging Ultra-Violet sun rays which are etched permanently thousands of an inch deep. There simply is no quick-fix solution, but with the right amount of market expenditure these companies have at their disposal, they will try convincing those crazy enough to buy into this. This is what companies do - They gamble on the notion that the general public will go out and experiment with a product because of their successful marketing creativities.

    By throwing money into a system that is pronounced by the manufactures to work, you will learn rather quickly that this system is temporary, meaning that you’ll be lucky if you see this quick-fix last for a month. Does the company really care if this product works as advertised? No, because in addition to playing chance with the consumer, they are also gambling on the fact that only a small percentage will actually send a product back and challenge their so-called guarantee. These companies have now made their money and once you and I as guinea pigs have realized that this product is nothing more than a quick-fix, their product is no longer advertising and is history.

    Headlights on many cars have a UV protective coating that in most cases, last for several years. Just like anything that sees the sun day after day, this protection looses its capability to protect and needs to be repaired. The only way to accomplish this (without replacing them) is to sand down beyond where the damage is to a fresh new layer, polish and then re-seal using a product superior to the OEM (Original Equipment Manufactured).

    For more information: www.scrubsautospa.com

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  45. Contrived problem ehh.. Very difficult to believe any of your bio. You are obviously not qualified to speak on the subject matter. You must have been a seriously poor detective and if that is how you researched your work as a journalist....LOL.
    On the bright side I have found useful information from people that have posted here. People that actually have knowledge of the problem and have tried the product.

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  46. Cloudy headlamps are dangerous. It limits your visibility at night as well the ability of others to see you. I use an old van for business and has this problem. I took it to a local car wash that offers this service and I sat there and watched them do it using a wheel with the sandpaper and then a wheel with a cloth to apply the sealant. The job took (when done correctly) over an hour; no short cuts if you want it done right. Fast Brite is a rip off. Step up to the plate and pay the money to a professional place if you really want it done correctly though I must admit, they have started to cloud up again (been 1 1/2 years) but still not near as bad as before I had it restored.

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  47. To the nay sayers who don't think oxidized head lights are a problem, you don't own a car that's over 20 years old. I have a '92 mini-van with head lamps that are almost beige in color due to oxidation. The output of the light is just about a dull glow. I welcome this product if it works.

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  48. Beware when ordering from the "double order/offer" webpage. If you do want to buy this product, Just click yes for the first deal! Everything else adds on to the order WITHOUT asking you to confirm whether you wanted to buy the rest or not i.e. it doesn't allow you to unselect what you may have unwittingly added to the order. There is no shopping cart like the one usually available on other sites. I am going to talk to the customer service and see if I can get an extra item I added deleted from the order because I thought it was part of the double offer deal.
    If they don't let me, I will post my experience here.
    JUST BE CAREFUL! The fricking S & H charge is $7.95 for a small order like this! WTF!!

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  49. I got some good ideas from the comments. I will pass on this product. I have an older sports car (2000) everything is perfect except the headlights. They aren't too bad but I want to fix them before they are too far gone. Thanks!

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  50. Thanks to all you "clear thinkers" as well as those of you "mit der heads in der fog"! Having distilled most of this plethora of sometimes mindless rhetoric, I think I'll cruise by my nearby Auto-Zone for Blue Coral or, if it's too hot out here (Sarasota), just cruise into my neighborhood, air-conditioned Wal-Mart, sign a $40 work order and lose myself in a non-descript crowd of prudent shoppers for an hour or two. Thanks to ya'all for the great advice>
    Slick Z in FL

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  51. Don't waste your money on a lens polishing product. I tried the Meguiar's product and after a few months the lenses were 10 times as bad as before. The best easiest route is to search Amazon and see if they sell your model after market headlamps. I picked up a pair for my Jeep Grand Cherokee for $80.00 for both, including new bulbs, Installed them in about 30 minutes. Brand New clear brite headlamps.

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  52. It's funny how some seem to believe that only old men with custom, garaged rides would be interested in such a product. It's somewhat offensive how some, including the author, thinl this is a contrived problem (making it sound like the people who are interested in it are gullable fools). To the contrary the problem of oxidized headlights is legitimate. I too had an accident where one headlight was replaced. I hadn't even noticed how ugly they had become until i saw the brand new headlight versud the old one. Now I was not willing to pay $50 to fix the problem, as it was more of an appearance issue. I was interested in fast brite though seeing as it is much cheaper.

    Mr. Pine you come across as angry in your responses, as if you are offended that somebody would challenge you. It makes it very difficult to take you and your reviews seriously.

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  53. @steve zeponi said:

    "This product is for guys with 57 Chevys in their garages that never take them out. With all the cheap foreign cars, replacement headlights and whole new lease concept, who keeps a car long enough for the headlights to dull to the point someone would even notice? Unless you're a rare classic car guy, if you have this problem with your car, you probably have more pressing concerns, like passing emmissions and getting a brake job."

    Well, Steve '57 Chevy's have round, GLASS headlights without covers. As for "cheap foreign cars" my wife and daughter both drive top of the line Toyota Camry's and I drive a Mazda Millenia. All three cars have headlight covers that are completely yellowed and block probably 60% of the headlight's light. I worry about night vision for all of use when driving. I did replace the headlights on one car with higher intensity bulbs, but they made almost no difference in light hitting the street.

    Our local Toyota dealer charged $200 to replace a single headlight cover that was stolen(!) - so to replace all of our headlight covers apparently would cost roughly $1200. So, that is not a realistic option for us.

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  54. I have a 1995 Ford Thunderbird. I typed fast brite in to find a alternative to buying fast brite. I have every size sand paper and tooth paste I'm going to try tomorrow. Then I'll buy a sealer for it if I have to.

    I can't believe people are complaining at Jordan Pine. Even if he didn't give a review of the product. We all gave information back and forth. Besides the few people that bought it and did give it a good review. No need complaining about the post. All the info you need to know is here.

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  55. HEADLIGHTS ARE IMPORTANT FOR RESALE - Has anyone considered the cosmetic importance of headlights for the RESALE OF A CAR?? Is someone more likely to buy my car with scratched, faded paint and cruddy looking headlights, or with touched up paint and nice shiny headlights? There is a night and day difference. I want to know if this stuff actually works, because I refuse to even attempt to sell my car until I get my headlights re-finished.

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  56. Every car these days has those cheap plastic lens covers and they do get cloudy. Trust me, it is a safety hazard. Some years ago my Pontiac GrandAm had the lenses get cloudy, and here in Pa, we have to get a yearly safety inspection, and one year, one of my headlights was so cloudy that it didn't pass inspection. Using the cloudy lens at night reduced my visibility so bad that even with my high beams on I had trouble seeing the road. Back then they didn't have these lens cleaning kits, so I had to purchase a new headlight assembly for $280.

    Since then, I have tried a different brand of headlight cleaning kit on my newer Pontiac GrandAm and it worked great. The kit I used was a GlassyLite kit for around $30.

    I used that kit because I knew that first, you need to sand off the oxidation with a super fine sandcloth. Once it's cleaned off, you need to apply a protective sealant to prevent it from happening again, otherwise it will start to cloud up again in a few months This kit includes all of those things and is enough to do both headlights.

    If you want to clean your headlight lenses properly, go for the GlassyLite kit...you won't be disappointed.

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  57. The product might be a good deal, but the S&H is a rip off and is so misleading to the public and customer. Good business ethics is something that this company lacks. Cheating the customer on postage is shameful!

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  58. You do not have a chance to make your adjustment with your order. Very bad business ethics and ripoff customer. And bad customer service too. Really needs to rebuild the website too.

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  59. I did not plan to post but here it is.
    I bought the 3M lens restoration kit as I wanted a reliable brand name to go with. This kit has 3 types of sandpaper, and UV protection and a wheel to attach to a drill. It took me over a hour to do but was well worth it. My lens looked like new. I did order a bottle of additional UV protection for them which I use about every 3 months. It has been 3 years since I restored my lens and they still look brand new. I just check on ebay and the entire kit can be had for $16.00. A friend bought the fastbrite in December and 2 weeks ago he came to me and wanted to know what I used and his lens were started to yellow after 6 months.
    I would like to think of the headlight like this. Image having a beautiful supermodel wife (your car) and when she smiles, she has rotten crooked teeth (your yellow headlights):)

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  60. It's a ripoff .

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  61. This product looks good but it is a rip off DON'T BUY IT!!!!!!

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  62. I found that using a $4 spray can of clear lacquer will clear the haze for at least 2 years.

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  63. How does it work on motorcycle windshields? My windshield could use a good dressing up.

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  64. I bought this and I'm really ticked off. My card was charged $47.00. They added an additional one for 50% off WITHOUT asking. Before you confirm your order DOUBLE CHECK OR YOU'LL BE CHARGED FOR WHAT YOU DIDN'T ASK FOR!!

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  65. Bought one for 15.85 off eBay.. I will try it to see if it does work and last.. sounds to good to be true but I will give it q shot.. I did order it on their site and charged 47 for three bottles and I couldn't confirm the order before I placed it. That got me pissed because I didn't want that much I only wanted one. I emailed them to cancel the order and didn't get a response so I called the next day and they said they had cancelled it when I emailed them.. so watch out when ordering that product.. the shipping and handling is a total ripoff

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  66. This product is a total rip-off and the OP is totally clueless about a serious cosmetic and safety problem.

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  67. The comments here are priceless! Worth the price of admission alone. I love der internets!

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  68. 1. The author's point was that it's not a big enough problem to be a mass market hit. Apparently there are a few to whom it matters.

    2. Dull lights aren't just due to the outside of the lense. Oxidation also occurs on the inside, and lights lose intensity after prolonged use. Also, other equipment issues could reduce power output to the light and therefore, intensity.

    3. It's hard to believe people are still astonished about the hidden cost of S/H.

    4. The title of this post is slightly misleading. I came here from google looking for a product review, but it only took about 2 secs to figure out it wasn't, plus it gave me an opportunity to learn about direct TV advertising. So no harm done!

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  69. Who is this guy...obviously he has expensive cars whose headlights don't ever get foggy. Mine look like crap and I want them clean. Ten bucks is a steal. Although I will buy from Amazon and save on the shipping.

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  70. "The SciMark Report: Review: Fast Brite" - this is what google shows, so tell me how a normal person wouldnt think that this is an actual REVIEW,not some guys personal opinion? False advertising eh?

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  71. I used the product on a 2005 Hundai, very thick hazing on it. I rubbed the step one and removed the thick dirt and then the step 2, it removed the haze immediately and made it clear. The product clearly works.

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  72. Shipping cost is to hi its work but the shipping part is a rip off my card was charged 47 dollar becareful what you order.

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  73. As the man said, polish the area with tooth paste. Try this on an old plastic watch crystal and you will get the idea.

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  74. I am a senior citizen lady and have been driving my 97 Chryler Sybring for several years with extremely dull headlamps. My nighttime eyesight is not too good at best. Fortunatly I don't have need to drive too much at night and when I do I must drive with brights on all the time just to see the road. I literally cannot see the road without the white strip and/or bright overhead lights.

    Got to this site, as many did, by following Google link. I don't know what is up with this sites owner and his comments regarding dull headlight, but do find all these comments interesting.

    What will I do? I am confused now, but do know that I will not be purchasing FastBrite. Appreciate the comment regarding the effectiveness of GlassyLite. I may just head down to Auto Zone for advise. Or better yet, as one poster suggested, get out old rag and toothpaste.

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  75. I used rubbing compound and a sealer on my wifes vehicle.

    I used a pad that attached to my cordless drill. They came out extremely clear and good looking.

    My boss just ordered this and I tried it on her Honda Accord lights only with the sponge they included, and the 2 step lubes. It removed about 50% of the hazing.

    I tried a second time and I didn't really see much more improvement.

    I'll stick with my rubbing compound... The key to this is removing the oxidation. You just aren't going to be able to rub hard and long enough by hand to get it. Maybe on a couple year old vehicle at best.

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  76. I used a product called "Crystal View" that comes in a foil package. Basically 2 stages of sandpaper with a sanding paste and a sealer to finish. I achieved excellent results and now they are starting to fade a bit. It has a "lifetime guarantee" though I'm not sure what that means.

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  77. I meant to say it lasted about 2 years. ^

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  78. I just got mine in the mail and i used it on my 95 monte carlo and on my 1999 grand caravan and it worked great . I wasnt sure it would work but it did and I am very pleased with the results. Where I live there r alot of deer running at night and if u cant see them then ur asking for trouble . I would recommend this product to anyone and dont worry Im sure it will be in stores sometime like most things seen on tv.

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  79. I got the product from an eBay seller. My total cost w/shipping was $15.97 Arrived in 3 days. My HL lenses were so bad it was dangerous @ nite. Fast Brite brought them back to 90% IT WORKED for me

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  80. This product does NOT work. Also, if you chose to return you only get $10.00 back because they charge $15.90 in shipping/handling! SCAM! BEWARE!

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  81. I have fixed cloudy lenses with 600 then 1500 grit wet dry sand paper. Rubbing coumpound for the final polish is good, too. I have no reason to think that a product that fills the micro pits and forms a smooth layer wouldn't work a well. I'm going to try the AutoZone product after sanding my two current vehicles

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  82. I tried fast brite and it was a joke. Did nothing for my headligts at all. The shipping was a rip off and at the end of the call they don't even tell you the total spent. You can't go back and change what you want and try to get ahold of someone from customer service!! That also is a JOKE. I will never order again. They turned out better having a friend buff them out.

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  83. Judging by the number of comments here, seems like quite a lot of people are searching for info about this product ... because they saw the ad and felt the product might fulfill a need they have.

    That's certainly what brought me to this site -- I have this problem and I know it's a problem, because it's increasingly hard to drive at night, and not just in any special circumstances like fog or whatever. The problem is an excess of darkness and dim headlights from yellowed lenses, and I'm motivated to find a solution because it's dangerous. Spray your headlights with something that cuts them down by 40 or 50% and take a drive and you will see what I mean.

    Whether it's for safety or for aesthetics, I believe there is a decent-sized market out there for this. (I doubt the product does much though.)

    By the way, even if these aren't product reviews but ad reviews the site is really quite interesting.

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  84. Its more than just cosmetic I was told that my car would not pass inspection here in PA because of my headlights. They said they could buff them for 75.00 and then they would pass inspection so the product definitely fills a legitimate niche.

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  85. I just used it on my yellow cloudy headlights. I was very skeptical, but I bought it at Bed, bath and Beyond and ask if I could bring it back if it did not work.

    It works as promised and I was amazed. I can actually see my headlights. It makes the car look so much better. Imagine having yellow teeth for year and then having them whitened, you look better, same principle for the car.

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  86. This is nothing but a scam and I suspect those on here that are raving about it are just plants to sell the lousy product. You get stuck when ordering as you get no choice on getting the "free" ones that cost you additional shipping. Save your money and check with your local auto parts store to see what they have. I tried this on my 1999 Monte Carlo with zero results.

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  87. I had a car with hazy headlights.I broke out a can of brasso,applied(using some elbow grease),let it dry,and buffed off with a clean cloth.I did this three times.I would say my headlights were 5 times brighter than before I started.If you've got a can of brass cleaner at home,try this before you spend any money.What have you got to lose?

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  88. I used Fast Brite on my '98 Dodge truck and it made it look like a new lens. I am very greatful for this product. My lens were very yellow with little light, now I can see a lot farther deown the road.... Love it!!!

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  89. Well if you want an up to the minute commentary, here's one.....I tried this product today(10/13/11), spent over half an hour scrubbing as hard as I could, using one entire bottle, and you can hardly tell any difference. Returning it tomorrow. Well see if the will refund my $. I have a hard time believing these aren't "ringers" who say it worked great. This is a total waste of $!

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  90. Just used fast brite lens restore for the heck of it. My auto is 14 years old, looks great but the headlights accumulated (as all cars do) a coating. So if this stuff didnt work, shame on me for falling for a useless advertised product. I gotta say, I'm impressed,this product really works.The headlights on my auto look brand NEW and I have before and after pictures to prove it.

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  91. Jordan.... It's now TOP 5 in Jordan Rankings this month for short form infomercials. Bottom-Line.. You were completely wrong on this one being a "hit". Time to move on. Best of Luck

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  92. Been there, done that:
    http://scimark.blogspot.com/2011/07/spring-true-top-50.html

    I always admit my mistakes, and I do it as soon as a hit is confirmed. In this case, three months ago.

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  93. KMART sells fast brite $9.99

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  94. I am on this site to see whether or not
    fast brite works and is worth the money. Thanks to those who posted a real review. To those of you who think cloudy headlights aren't a problem, try driving through foggy, dark, curvy roads, or while a blizzard hits at 2 in the morning, and you will see why its a problem. A few extra feet can save you from hitting a deer or landing in a ditch in the woods. Maybe those who live in year round clear nights and straight highways dont think its a big deal, but its true, just because its not your problem doesn't mean its not a problem.

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  95. I used it on my 2003 Cadillac Deville and it definitely works. Cars with plastic head light covers are a totally different story. I was pleased with the purchase and I plan on buying more in the near future.

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  96. OK, I bought Fast Brite and used it on two of my cars..a 1994 Dodge Shadow and a 1997 Subaru Outback. Bottom line is that it works quite well. The first application contains an abrasive polish that looks like runny toothpaste. This is a critical step. It needs some elbow grease. I spent about an hour repeatedly rubbing it in to the foggy parts of the headlights, and wiping it off with several fresh tissues. The Subaru had v. yellowed headlights and needed several applications and a lot of rubbing of the first solution....especially the lower part of the lights. After removal of the film remaining with a number of paper towels (the film looks yellow as a residue on the towels)...the second runny polish treatment with the other side of the sponge provided makes the lights very clear. Time will tell whether the treatment lasts. Despite the shipping rip off expense described by others....I think the product is cheaper than buying new headlight lights....especially for older cars (hard to find and costly). So...if you have doubts...go ahead and do it. It works well. To be really scientific I should use a light meter to measure the before and after light intensity through the headlight lens. Does anyone have data on this?

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  97. I bought it today for $9.88 at Walmart.
    Used it on two cars, a 1998 and a 2002, both with serious haze.
    Worked well on 3 of 4 headlamps, noticeable difference in brightness. 4th head lamp had water vapor inside and did not come out very well.

    Bottom Line- Not as bright as on TV, but worked. Easy to use. Recommended to try.

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  98. I'd just like to know what the ingredients are in the step 1 bottle. I suspect they are very common materials.

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  99. I too bought this product...got sucked in...but I bought at a local drug store so only paid $10. What I'm MORE upset about is the fact that it appears to have SCRATCHED my headlights and the result I got was no better then when I used cooking spray (yes - like PAM cooking spray) and a paper towel. (Sounds crazy but I found that tip online and it worked.) So, at this point, I have scratched headlights that are NOWHERE NEAR "new" (much less showroom) condition. Don't waste your money.

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  100. I don't think it's a silly product at all. I have a newer car that looks awesome, besides the foggy looking headlights. They age the car and just overall look like shit. Not to mention I can't see as well.

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  101. Doesn't work. I bought it because the headlight lens on my 2005 Chrysler 300 was foggy. Got it at Best Buy for $10 and avoided shipping. Unfortunately after several applications, there was no change at all in appearance. Might as well have thrown the money out the window while driving.

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  102. I Bought the "Fast Brite" auto headlight restorer kit and applied it to one of the headlights on my 2010 Buick LaCrosse.It doesn't work. It made my lens worse. I now have a scratched and hazzy headlight. This is false advertising. I wonder if there's a law against this.

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  103. I think a lot of people re quite interested with this. Thanks for sharing!

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  104. Guess what you guys, pure Lemon oil does an excellent job to get rid of the the cloudy headlights. Hardly any elbow grease either. I just used a paper towel and a few drops of Lemon oil and my 15 year old Subaru's headlights looked like new. Cost me 16 cents for both. Go to livingoilspro dot com to order

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