October 07, 2010

Review: NuBod

Description: Shapewear for arms
Main Pitch: "Makes flabby, jiggly arms look lean and shapely instantly"
Main Offer: $19.99 for one in black
Bonus: 2nd one in ivory (just pay P&H)
Starring: Jen Boyett
Website: www.Nubod.com
Prediction: Unlikely to succeed

Earlier this summer, Allstar tested a product similar to this one called Skinny Arms. The commercial starred HSN's Stella Riches and was produced by Hutton-Miller. I didn't get a chance to review it, and now the Website is no longer live online. Given the players involved, that's a good indication this concept wasn't an instant hit.

One potential problem I see is that most shapewear is under-wear, meaning it's hidden beneath clothing. This product is visible and can only be hidden if a woman is wearing long sleeves. It also targets a narrow problem area that will be of less concern than other areas (e.g. the waistline).

However, I think this product may still have potential. Shapewear is a hot category, as the success of Spanx and similar products demonstrates. If I'm wrong about women's perception of the product, which is quite possible, it could find its market.

No comments:

Post a Comment