September 07, 2010

Quicksand: Old Gold?

New Name: Sifteroo
Current Marketer: Allstar
Original Hit Year: 1996 (No. 5 on the JW Annual)
Original Marketer: Smart Inventions
Website: www.Sifteroo.com
Prediction: On the fence

This short-form hit from more than a decade ago was originally marketed under the name Quicksand (a better name). Both the key demo and the concept are as cool today as they were back then. Only one cause for concern: A similar item is readily available at Petco under the name Lift 'n Sift.

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